In the digital age, anyone can generate a wall of text with a single click. The real skill—the one that will get you hired or build an audience—is knowing how to shape those words to fit a specific "voice" and "vibe".
This assignment is your "laboratory." You are going to use your AI assistant to experiment with different writing styles, seeing which ones actually connect with your target audience and which ones fall flat.
Before you start prompting, you need a clear target:
Now, take the three timelines you created in your Planning assignment and turn them into full scripts.
Before you submit, please complete the Pre-Submission Self-Assessment.
Google Doc including:
A video/screencast detailing your process, iterations, and recording
We are learning to:
Write effectively for a specified audience using appropriate digital forms and conventions
Revise and refine written products through iterative AI prompting
Identify limitations or biases in AI-generated output and make purposeful human-led changes
Explain and evaluate the strategies used to adapt AI output for a specific brand voice
I can:
demonstrate my understanding of writing conventions and use diction appropriate for my brand
identify a realistic target audience and select media forms that appeal to their preferences
refine my writing across multiple iterations to move past generic AI outputs
clearly explain my reasoning and evaluation of how different prompts affected the final script
| Category | Level 4 | Level 3 | Level 2 | Level 1 |
|---|---|---|---|---|
| Knowledge/Understanding | Demonstrates a thorough and sophisticated range of writing conventions and brand-voice strategies | Demonstrates a considerable range of writing conventions and strategies | Demonstrates some knowledge of writing conventions and strategies | Demonstrates limited knowledge of writing conventions |
| Thinking/Inquiring | Matches audience preferences and writing strategies with a high degree of effectiveness and insight | Effectively matches audience and writing strategies | Somewhat matches audience and writing strategies | Matches audience and writing strategies with limited effectiveness |
| Application | Refines writing over multiple iterations with a high degree of skill, significantly improving the AI's base output | Refines writing over multiple iterations with considerable effectiveness | Refines writing over multiple iterations with some effectiveness | Refines writing with limited effectiveness |
| Communication | Communicates the rationale for prompt changes and editorial decisions with a high degree of clarity and professional polish | Communicates rationale with considerable clarity | Communicates rationale with some clarity | Communicates rationale with limited clarity |
Demonstrates a thorough and sophisticated range of writing conventions and brand-voice strategies
Demonstrates a considerable range of writing conventions and strategies
Demonstrates some knowledge of writing conventions and strategies
Demonstrates limited knowledge of writing conventions
Matches audience preferences and writing strategies with a high degree of effectiveness and insight
Effectively matches audience and writing strategies
Somewhat matches audience and writing strategies
Matches audience and writing strategies with limited effectiveness
Refines writing over multiple iterations with a high degree of skill, significantly improving the AI's base output
Refines writing over multiple iterations with considerable effectiveness
Refines writing over multiple iterations with some effectiveness
Refines writing with limited effectiveness
Communicates the rationale for prompt changes and editorial decisions with a high degree of clarity and professional polish
Communicates rationale with considerable clarity
Communicates rationale with some clarity
Communicates rationale with limited clarity