"The things that look handmade, that feel handmade, are the things that actually survive because they require you to put a piece of yourself into them."
John K. Samson, The WeakerthansIn the digital age, anyone can generate a wall of text with a single click. The real skill—the one that will get you hired or build an audience—is knowing how to shape those words to fit a specific "voice" and "vibe".
This assignment is your "laboratory." You are going to use your AI assistant to experiment with different writing styles, seeing which ones actually connect with your target audience and which ones fall flat.
Before you start prompting, you need a clear target:
Voice Imitation Tip: Choose a creator or personality who sounds authentic to your brand. Asking the AI for specific linguistic characteristics (such as sentence length, slang, or emotional tone) helps you build a more precise prompt. Mix and match instructions from a few different people to develop your own style.
Deliverable:
Add your Audience Persona preferences and Voice Imitation research to your Google Doc.
Now, take the three timelines you created in your Planning assignment and turn them into full scripts.
Deliverable:
Add the three script versions for each timeline, along with your AI Quality Checklist (Master Prompt), to your Google Doc.
Writing for the ear is very different than writing for the eye. A script that looks perfect on screen can often sound awkward, stiff, or completely unnatural when spoken out loud.
Deliverable:
Include the original, unedited LLM script alongside your polished, vocal-ready version in your Google Doc.
To complete this assignment, record a reflection video detailing your prompting process and performing your pilot script:
Deliverable:
Submit your combined reflection video showing your prompting journey, AI critique, script comparison, and pilot script performance.
Before you submit, please complete the Pre-Submission Self-Assessment.
Your Google Doc containing your audience profile, voice research, and original/polished scripts
A reflection video comparing the AI and polished scripts and showing your pilot recording
We are learning to:
Write effectively for a specified audience using appropriate digital forms and conventions
Revise and refine written products through iterative AI prompting
Identify limitations or biases in AI-generated output and make purposeful human-led changes
Explain and evaluate the strategies used to adapt AI output for a specific brand voice
I can:
demonstrate my understanding of writing conventions and use diction appropriate for my brand
identify a realistic target audience and select media forms that appeal to their preferences
refine my writing across multiple iterations to move past generic AI outputs
clearly explain my reasoning and evaluation of how different prompts affected the final script
| Category | Level 4 | Level 3 | Level 2 | Level 1 |
|---|---|---|---|---|
| Knowledge/Understanding | Demonstrates a thorough and sophisticated range of writing conventions and brand-voice strategies | Demonstrates a considerable range of writing conventions and strategies | Demonstrates some knowledge of writing conventions and strategies | Demonstrates limited knowledge of writing conventions |
| Thinking/Inquiring | Matches audience preferences and writing strategies with a high degree of effectiveness and insight | Effectively matches audience and writing strategies | Somewhat matches audience and writing strategies | Matches audience and writing strategies with limited effectiveness |
| Application | Refines writing over multiple iterations with a high degree of skill, significantly improving the AI's base output | Refines writing over multiple iterations with considerable effectiveness | Refines writing over multiple iterations with some effectiveness | Refines writing with limited effectiveness |
| Communication | Communicates the rationale for prompt changes and editorial decisions with a high degree of clarity and professional polish | Communicates rationale with considerable clarity | Communicates rationale with some clarity | Communicates rationale with limited clarity |
Demonstrates a thorough and sophisticated range of writing conventions and brand-voice strategies
Demonstrates a considerable range of writing conventions and strategies
Demonstrates some knowledge of writing conventions and strategies
Demonstrates limited knowledge of writing conventions
Matches audience preferences and writing strategies with a high degree of effectiveness and insight
Effectively matches audience and writing strategies
Somewhat matches audience and writing strategies
Matches audience and writing strategies with limited effectiveness
Refines writing over multiple iterations with a high degree of skill, significantly improving the AI's base output
Refines writing over multiple iterations with considerable effectiveness
Refines writing over multiple iterations with some effectiveness
Refines writing with limited effectiveness
Communicates the rationale for prompt changes and editorial decisions with a high degree of clarity and professional polish
Communicates rationale with considerable clarity
Communicates rationale with some clarity
Communicates rationale with limited clarity