One of the most effective ways to make professional connections is through social media. Different platforms make different kinds of messages easier to deliver, and different communities are interested in different things. In this assignment you will:
You might not know exactly what you want to do, but you probably have some idea:
Even though the jobs are very different in many ways, a traveling salesperson, a musician, and a consultant doing public speaking engagements have a lot in common in terms of what their work is like, practically. Similarly with a dentist, an animator, and a hairdresser.
Even if you’re not sure, just pick something that has aspects of the job you want to do.
Choose each of the following:
What's a skill you have that is somewhat related to the career you're investigating? Was there a specific event/occurrence in your life where you enjoyed/were successful at something that was like the job? You're not going to be marked on your ability to actually perform the skill, so if you need to exaggerate a little bit, that's ok, but try to make it reflective of your life and goals.
While this sounds intimidating, it’s really quite open. Something like “What makes a good hammer?” or “What’s important when meeting someone for the first time?” is perfectly appropriate. Just give your opinion on something you care about.
People like to be around others like themselves, so if you can show people who you are, it's one of the best ways to get into a situation that suits you. If you love guitar, maybe there’s no music store near you, but there might be a boss who loves the same kind of music and would hire you just to be able to talk about music at work.
It’s often said that the best way to get a job is through people you know. You can start that process by putting out content that lets people get to know you.
One of the goals of this assignment is to revise content for different output formats:
These are not the only places you could feature your content, so feel free to choose a different target platform if that is more appropriate for the audience you want to connect with.
Find some successful content on the three platforms you chose and decide how you can take your long-form piece and cut it down into different parts that can be used on shorter-form platforms. Would it be better to make clips with jokes, tips, or a heartfelt recounting of the joy you felt the first time you finally learned to varnish a blemish-free shelf?
Make a bullet-point plan for three videos: one for each of the Topics above.
Consider your self-assessment from prior assignments, and make a short video answering:
Your content plan should demonstrate that you have thought through everything you want to do step-by-step so that you can work efficiently when you’re filming.
Before you submit, please complete the Pre-Submission Self-Assessment.
Google Doc with bullet-point content plans (3 topics × 3 content lengths)
Reflection video
We are learning to:
Plan and organize ideas for different audiences and purposes.
Adapt a core message for different digital media platforms and formats.
Use digital tools and communication strategies to build a positive online presence.
I can:
Identify my topic, purpose, and audience and choose appropriate platforms and genres.
Generate and organize ideas by creating a detailed, point-form content plan.
Analyze platform conventions and techniques and apply them to my content plan.
Adapt my core message for different content lengths and platforms.
| Category | Level 4 | Level 3 | Level 2 | Level 1 |
|---|---|---|---|---|
|
Knowledge & Understanding
Understanding of the conventions and purposes of different social media platforms
|
Demonstrates thorough and insightful understanding of the conventions and purposes of different social media platforms. | Demonstrates considerable understanding of the conventions and purposes of different social media platforms. | Demonstrates some understanding of the conventions and purposes of different social media platforms. | Demonstrates limited understanding of the conventions and purposes of different social media platforms. |
|
Thinking
Effectiveness of content planning and platform-specific modifications
|
Develops a content plan that is highly effective; platform modifications are insightful and purposeful. | Develops a content plan that is considerably effective; platform modifications are logical and well-considered. | Develops a content plan with some effectiveness; platform modifications show some analysis and planning. | Develops a content plan with limited effectiveness; platform modifications show minimal analysis and planning. |
|
Communication
Clarity, organization, and use of conventions in the content plan and video
|
Expresses and organizes ideas with a high degree of clarity and coherence; conventions are accurate. | Expresses and organizes ideas with considerable clarity and coherence; conventions are mostly accurate. | Expresses and organizes ideas with some clarity and coherence; conventions have some errors. | Expresses and organizes ideas with limited clarity and coherence; conventions have frequent errors. |
|
Application
Connections to personal interests and career goals and application of digital media knowledge
|
Makes insightful and relevant connections to personal interests and career goals; transfers digital media knowledge with a high degree of success. | Makes clear and appropriate connections to personal interests and career goals; applies digital media knowledge successfully. | Makes some connections to personal interests and career goals; applies digital media knowledge with some success. | Makes limited connections to personal interests and career goals; applies digital media knowledge with minimal success. |
Demonstrates thorough and insightful understanding of the conventions and purposes of different social media platforms.
Demonstrates considerable understanding of the conventions and purposes of different social media platforms.
Demonstrates some understanding of the conventions and purposes of different social media platforms.
Demonstrates limited understanding of the conventions and purposes of different social media platforms.
Develops a content plan that is highly effective; platform modifications are insightful and purposeful.
Develops a content plan that is considerably effective; platform modifications are logical and well-considered.
Develops a content plan with some effectiveness; platform modifications show some analysis and planning.
Develops a content plan with limited effectiveness; platform modifications show minimal analysis and planning.
Expresses and organizes ideas with a high degree of clarity and coherence; conventions are accurate.
Expresses and organizes ideas with considerable clarity and coherence; conventions are mostly accurate.
Expresses and organizes ideas with some clarity and coherence; conventions have some errors.
Expresses and organizes ideas with limited clarity and coherence; conventions have frequent errors.
Makes insightful and relevant connections to personal interests and career goals; transfers digital media knowledge with a high degree of success.
Makes clear and appropriate connections to personal interests and career goals; applies digital media knowledge successfully.
Makes some connections to personal interests and career goals; applies digital media knowledge with some success.
Makes limited connections to personal interests and career goals; applies digital media knowledge with minimal success.