The way people communicate has changed in recent years. Producing professional-looking videos used to require expensive equipment and a team of people. Now, you can achieve similar results with a couple of hundred dollars in lights from Amazon, your phone, and some free software.
The biggest companies in the world, like Google/YouTube and Facebook/Instagram, are all focused on grabbing your attention. Apple is selling you the tools to engage with their content.
Identify Promoters: Find 3 to 5 people promoting their businesses or employer’s business on YouTube or across Facebook/Instagram/TikTok.
Analyze Their Appeal: Identify things that made them stand out to you. Be specific. Don’t just say "they have a good personality"; note if they use humor, etc.
Set Personal Goals: Create a detailed list of at least three goals for:
Before you submit, please complete the Pre-Submission Self-Assessment.
Google Docs or Sheets checklist of personal communication goals
We are learning to:
Analyze creator techniques used to suit purpose and audience.
Evaluate the effectiveness of communication and production strategies in digital media.
Create a meaningful personal plan for skill development connected to future goals.
I can:
Analyze how creators use specific techniques.
Evaluate the effectiveness of communication techniques.
Create a personal plan for improvement.
| Category | Level 4 | Level 3 | Level 2 | Level 1 |
|---|---|---|---|---|
|
Knowledge & Understanding
Understanding of communication and production techniques used by analyzed creators
|
Demonstrates thorough and insightful understanding of the communication and production techniques used by the analyzed creators. | Demonstrates considerable understanding of the communication and production techniques used by the analyzed creators. | Demonstrates some understanding of the communication and production techniques used by the analyzed creators. | Demonstrates limited understanding of the communication and production techniques used by the analyzed creators. |
|
Thinking
Depth and clarity of evaluation of why techniques are effective
|
Evaluation shows a high degree of depth, clarity, and insight. | Evaluation shows considerable depth and clarity. | Evaluation shows some depth and clarity. | Evaluation shows limited depth and clarity. |
|
Application
Connection between analyzed techniques and resulting personal goals
|
Connection to personal goals is insightful and highly effective. | Connection to personal goals is logical and appropriate. | Connection to personal goals is somewhat logical and appropriate. | Connection to personal goals is limited and may not be logical. |
|
Communication
Clarity and organization of the final checklist of goals
|
Organized with a high degree of clarity and coherence. | Organized with considerable clarity and coherence. | Organized with some clarity and coherence. | Organized with limited clarity and coherence. |
Demonstrates thorough and insightful understanding of the communication and production techniques used by the analyzed creators.
Demonstrates considerable understanding of the communication and production techniques used by the analyzed creators.
Demonstrates some understanding of the communication and production techniques used by the analyzed creators.
Demonstrates limited understanding of the communication and production techniques used by the analyzed creators.
Evaluation shows a high degree of depth, clarity, and insight.
Evaluation shows considerable depth and clarity.
Evaluation shows some depth and clarity.
Evaluation shows limited depth and clarity.
Connection to personal goals is insightful and highly effective.
Connection to personal goals is logical and appropriate.
Connection to personal goals is somewhat logical and appropriate.
Connection to personal goals is limited and may not be logical.
Organized with a high degree of clarity and coherence.
Organized with considerable clarity and coherence.
Organized with some clarity and coherence.
Organized with limited clarity and coherence.